Keystone transforms messy retail data into prioritised revenue opportunities, automatically assigned to your field teams. Built specifically for complex FMCG networks in emerging markets.
Trusted by Suntory • Coca-Cola • Unilever • MacMobile
In emerging markets, the reality is even worse
73% of deliveries use paper records
Field sales teams across Africa and Asia still rely on handwritten order books, WhatsApp orders, and Excel sheets
Same SKU, 5 different names
Coca-Cola 330ml appears as 'Coke Can', 'CC 330', 'Coca Cola Small', 'CocaCola 0.33L', and '330ML COCA'
1 outlet = 8 database entries
Duplicate stores, inconsistent GPS data, multiple spelling variations, no unique identifiers
42% price discrepancies
Regional pricing, informal discounts, and currency variations create massive reconciliation issues
6.8M null inventory values
Warehouse data doesn't match van stock, which doesn't match store receipts
14 different systems, 0 talking
ERP, CRM, WMS, route planning, and payment systems all in isolation
This chaos costs FMCG companies £2-5M annually in lost opportunities
From data chaos to actionable insights in 5 stages
Connect to 20+ data sources simultaneously. From SAP to WhatsApp, we ingest everything into a unified platform.
AI-powered deduplication and standardisation. Turn chaos into clean, structured data in minutes, not months.
AI brain scans cleaned data to identify revenue opportunities and growth potential that humans miss.
Opportunities flow to the right team members based on territory, skill, and availability. No more missed opportunities.
Track the impact of executed opportunities and measure real revenue growth. See the transformation in real-time.
Every feature designed specifically for the realities of FMCG distribution
Connect to 20+ data sources simultaneously. From SAP to WhatsApp, we ingest everything into a unified platform.
Connect 20+ data sources simultaneously
AI-powered deduplication and standardisation
Process millions of records in minutes
Graceful handling of incomplete data
Proven solutions across FMCG sectors with industry-specific ROI calculations
"Complex distribution networks hide millions in missed revenue"
Keystone turns distribution chaos into systematic revenue capture. Our AI cuts through temperature requirements, seasonal fluctuations, and promotional calendars to identify exactly where your products should be but aren't.
"Impulse categories demand precision placement"
Turn every shelf interaction into revenue. Keystone's algorithms analyse purchase patterns to recommend optimal product positioning and identify cross-category bundling opportunities.
"Complex assortments require intelligent matching"
Precision targeting meets demographic intelligence. Our platform analyses sales velocity patterns to predict exactly which products will succeed in each outlet type.
"Temperature-sensitive products demand real-time intelligence"
Every minute matters in cold chain logistics. Keystone monitors inventory velocity against expiry dates and predicts spoilage risks before they impact profitability.
Transparent pricing based on your data complexity
Basic data standardization
Advanced data integration
Enterprise data transformation
Pricing Note: Setup costs are determined by the complexity of your data environment. We assess your specific data challenges and provide custom pricing based on the level of integration and cleansing required.
Experts in actionable insights and FMCG transformation
Leading Keystone's vision to transform FMCG distribution through intelligent, actionable insights and data-driven decision making.
Architecting cutting-edge AI systems that turn complex data into actionable opportunities for FMCG leaders worldwide.
Driving innovation and emerging technologies to keep Keystone at the forefront of FMCG intelligence solutions.
Optimizing financial operations and strategic planning to ensure maximum ROI for Keystone and our clients.
Leading development workflows and operational excellence to deliver robust, scalable solutions efficiently.