ACTIONABLE-
FOR GROWTH OPPORTUNITIES
Collect, cleanse, and consolidate complex data and get actionable insights with built-in accountability tracking to accelerate your business growth.
COLLECT DATA
in-real time
REVENUE OPPORTUNITIES
Identify & prioritise
ENABLE ACTION
Immediate decision making
OPPORTUNITY REALISED
Tracked & Measured
Meet the Team
Cameron Dawson
Founder and Commercial Director
As the founder of Keystone and Cognizance Processing, he has revolutionized how businesses across diverse sectors harness data for success. His groundbreaking platform combines advanced analytics, data visualization, and machine learning to deliver a paradigm- shifting approach to data-driven decision-making. With a passion for innovation and strategic partnerships, he remains committed to empowering organizations and shaping a future powered by data-driven, human-shaped insights.
Imran Paruk
CTO
An electronic engineer who transitioned from missile guidance at Denel Dynamics to data science within the same company. He quickly rose to become the Data Science Team Lead and then CTO, a role he's held for four years. Imran played a key role in developing key tools like the business intelligence tool and Keystone, contributing tonumerous significant projects.
Andrew Dawson
Chairman
Serial Entrepreneur within Mobile and Software industries. Developed a multi-million annual turnover SFA and DMS business operating across Africa - $10m annual revenue. Over 30 year Commercial & Management Director experience. Created various thriving companies in global markets
Luke Baillie
Data Team Lead
With a strong foundation in astrophysics from the University of KwaZulu-Natal (UKZN), our Data Lead brings a unique perspective to data analysis and leadership. Their academic background studying complex celestial phenomena has translated into an exceptional ability to identify patterns and extract meaningful insights from large datasets. As our Data Lead, they oversee all data initiatives, establishing best practices for collection, storage, analysis, and visualization while bridging the gap between technical concepts and practical business applications to ensure data insights drive organizational success.
Ciandri Zinserling
Full-Stack Team Lead
Leading teams through complex development cycles, she focuses on efficiency and maintainability to deliver impactful software solutions. She thrives on solving challenging technical problems and mentoring developers. At the heart of her leadership is a commitment to empowering team members—fostering growth, encouraging innovation, and creating an environment where team-members can do their best work. By balancing technical excellence with strong collaboration, she ensures that both the product and the people behind it continue to evolve and succeed.
Jordan Kirkbride
Full-Stack Team Lead
Jordan serves as one of our Full Stack Team Leads, leveraging dual degrees in Psychology from UKZN and Computer Science to create exceptional digital solutions. This unique combination allows Jordan to build applications that are technically sound while remaining intuitive for users. With expertise spanning frontend interfaces to backend architecture, Jordan leads our development team in delivering products that effectively balance technical requirements with outstanding user experiences.